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  • Video 
    How to find journal and magazine articles

    How to find journal and magazine articles

    In this video, a team of students now planning a marketing strategy for their business, and require theoretical frameworks and concepts found in the academic literature, that is, academic journal articles. They have so many questions, such as which articles are most influential and should be read first, which are the top journals in the field, and who are the prolific authors on the topic?

    Keywords:
    Information retrieval Information resources -- Evaluation Bibliometrics
    Resource Type:
    Video